Research Says ‘Kitchen Envy’ is a growing Phenomenon

Interesting reading in this weeks KBZine…..

“New research, conducted by Beko, reveals that ‘kitchen envy’ is well and truly upon us with almost one in five 26 – 30 year olds saying they are envious of their friends’ kitchens and appliances.

The research, which surveyed 2,000 UK homeowners aged between 21 and 50, found that more than 1 in 10 would forgo a holiday so that they could afford a new kitchen kitted out with the latest appliances. Kitchen envy is a growing phenomenon for the younger generation with over 40% worrying that their kitchen is not as impressive as their friends’ kitchens, or worse – that their friends will judge them.

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The younger you are the more likely you are to worry about how impressive your kitchen is. Almost a quarter of 21 – 25 year olds are worried that their kitchen isn’t impressive compared to only 7% of those aged between 46 – 50.

The study shows that this new ‘Come Dine With Me’ culture seems to have fostered an element of competitiveness, with 1 in 10 men admitting they would seek the best kitchen gadgets to compete with friends – for example, having the biggest and best fridge freezer.

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The research also revealed that young people are choosing to socialise at home rather than nipping to the pub or dancing the night away in a club. With recent news that half of UK nightclubs and pubs have closed down in the last 10 years, it’s not surprising that over half (50%) of those surveyed said that they now entertain more often at home, therefore turning the heat up on pressures for the perfect kitchen.

The survey also revealed that 52% of people enjoy having friends over for drinks, with 50% hosting dinner parties. Over a third (35%) of couples entertain their friends together. It doesn’t matter if you are single, married or living together, the home is now the centre of our social culture and a covetable kitchen will make entertaining – and being entertained – a real pleasure. “

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